Meta Ads agency for businesses that don't compete on price

Instagram and Facebook ads that reach people who aren't looking for you yet, with messages that filter by ticket and measured in appointments and clients, not likes. From Barcelona, for businesses across Spain that don't compete on price.

Google Ads answers demand that already exists. Meta Ads creates it: it puts your offer in front of people who fit but aren't looking for you yet. That's why it works when nobody searches for what you sell by name, and also why it's the easiest place to spend without selling: likes, cheap clicks and forms from people who were never going to buy.

We run Instagram and Facebook campaigns for businesses that sell something expensive, where a cheap lead who doesn't buy costs more than an expensive one who does.

What we do

What makes a campaign bring clients and not just leads.

Messages that filter by ticket

The ad says what you do, who it's for and, when it helps, what it starts at. Fewer leads come in, but from people who can afford it.

Creatives that get tested

Several pieces per campaign (video, image, carousel) with different angles. The one that stays is the one that brings clients, not the one with the most likes.

Coming back to people who know you

Whoever visited your site, watched your videos or asked for information sees you again with the next step. With an expensive purchase, almost nobody decides the first time.

The appointment and the sale as the conversion

We track the appointment or the qualified request with the Meta pixel and its Conversions API, and connect the sales from your CRM so Meta looks for people who buy. If you don't have a CRM, we set up a simple one.

Follow-up until the appointment

Someone who leaves their details on an ad hasn't decided yet. An automated follow-up answers their questions and reminds them of the next step, so no lead goes cold.

What we measure, in two published cases

We measure Meta Ads the same way as every other channel. These two cases show how: the appointment as the conversion, and follow-up that lets nobody go cold.

Laura Jové: the appointment as the conversion

In her Google Ads campaigns every ad leads to its own page and the conversion is the booked appointment: 339 appointments from ads from January to September 2026, with a 15x ROAS.

Nuria Marco: follow-up without calls

An automated flow that qualifies, explains the method and follows up. Nuria fills her practice without making a single call.

A campaign that spends and one that sells

On Meta, almost everything that decides the result happens before and after the ad.

	A campaign that spends	A campaign that sells
What it tracks	Likes, reach and cost per lead	Appointments, clients and cost per client
What the ad says	The same as the competition, without saying who it's for	Who it's for, what it solves and, when it helps, what it starts at
Where it leads	To a form with no questions, or to the home page	To a form or a page that qualifies
What happens next	The lead waits for a call that never comes	Follow-up that answers and stays with them until the appointment
How the budget is set	By whatever is left at the end of the month	By what a client is worth and what it costs to win one

When Meta Ads isn't the answer

We tell you before starting, not after spending.

If people already search for you

If people are searching for what you sell, the first job is to be there. That demand is closer to buying, and it's captured with Google Ads and SEO.

If it isn't clear who it's for

Meta Ads interrupts people who weren't looking for you. If the ad doesn't make clear who it's for and what it solves, it only competes on price. Positioning first, the campaign after.

If a client is worth little

Creating demand costs more than capturing it. Meta Ads pays off when a client is worth enough to also pay for the leads who don't buy.

Meta Ads makes you known, Google Ads collects

Someone who sees your ad on Instagram and doesn't buy today may search for you on Google later. The two channels work better together: one puts you in front of people who didn't know you, and the other is there when they search.

See the Google Ads service

Selected projects

Embat

Fintech, Tech & SaaS

Clínica Albareda

Health

Laura Jové

Health

View all projects

An opinion, signed

The most expensive mistake we've seen on Meta Ads: 50,000 euros in ads with no positioning and zero pipeline. The ads didn't fail. Nobody had decided who they were for, so Meta found people who click, not people who buy. Before launching a campaign I ask two things: who we don't want to sell to, and what a client is worth.

Marcel Garcia, founder of HAKI.

Contact

Tell us what you sell and what a client is worth to you.

hello@haki.marketing

Name

Surname

Phone

Company

Role

What do you sell?

What does an average client spend with you?

Who decides the marketing budget?

Message

Meta Ads FAQs

It depends on what a client is worth to you and how many leads it takes to close one. We work it out backwards: those two numbers give what you can afford to pay per lead, and that gives the budget. Ad spend is separate from our management.

As a project, we quote after the first call. Within a growth partner engagement, management is part of the 1,000 to 5,000 euro monthly base. Either way, the ad budget is separate.

Ads appear as soon as the campaign is switched on. What takes longer is learning which messages and audiences bring clients and which only bring leads, and that depends mostly on the budget: the more data the campaign gets, the sooner there's enough to decide. With an expensive purchase, some time usually passes between the first ad and the sale, and we measure all the way to the end.

The appointment or the qualified request, and the sale once it's in your CRM, not the like or the click. We track it with the Meta pixel and its Conversions API, which sends Meta every appointment and sale from your site and your CRM: that's the signal Meta uses to decide who sees the ad. Each month's report talks about cost per appointment and per client.

A form inside Instagram or Facebook brings more leads, because nobody has to leave the app, but less decided ones. Your own page brings fewer, better qualified ones. When a client is worth a lot, we start with the page or with a form whose questions filter, and adjust using each option's cost per client.

Yes. Meta doesn't allow ads that assume something personal about the viewer (an illness or their finances, for example), and some categories, such as health, finance or employment, have their own rules on what can be said and who can see it. We check before starting. When an ad doesn't fit on Meta, the channel is another one: SEO or Google Ads.