Embat

Services: Web Design, Webflow Development, Systems, SEO
Sector: Fintech, Tech & SaaS
Year: 2025

Introduction

Embat runs corporate treasury on its cloud platform: finance teams at mid-size and large organisations automating their cash flows and bringing their banking operations into one place. The company was closing new rounds and moving into the Netherlands, the UK and Germany, and needed a digital presence that matched the product and could sell in each of those markets.

The website

A website at the level of the product, run by Embat’s own team

La portada de la web de Embat en una tableta: "Automate your treasury and make decisions based on real-time data"

Dos bloques de producto de la web: detección automática de facturas intercompañía y recomendaciones de liquidez

Embat had a product far ahead of its website: a platform that automates treasury for mid-size and large organisations, told on pages that did not reflect it. We designed and built the new one in Webflow to explain it at a glance, with interactive illustrations of the application and 3D renders that give the brand technological weight.

Embat’s team runs it on its own (articles, cases and content in a CMS built for them), and the site does things a corporate website rarely does: since Embat is sold by modules, a subscription calculator lets each visitor pick theirs and see their configuration and its price on the spot.

Four markets

One site that sells in four markets, in the language and with the message of each

With the Netherlands, the UK and Germany open, a one-language site built for Spain could not sell: each market searches differently, is convinced by different arguments and needs its own way in.

We turned it into a multilingual site (Spanish, English and German) with content, cases and calls to action of its own for each country, and with the SEO done per market: an architecture by product and country, hreflang, and pages written for what a finance team searches for in each one.

Measurement

Every demo attributed to its market, its page and its button

With four markets and dozens of calls to action, default analytics only said how many demos came in: not from which country, from which page or through which button. Without that there is no way to know which market pulls or which message works.

We built the measurement on a data layer: every click that matters (request a demo, download, calculate) reaches analytics with its market, language, page and call to action. The same global figure as before, now broken down by country and by action.

In the client's words

“We changed our website completely, with new pages and content. And the best part was working with Marcel: brilliant, motivated and always eager to help.”