Watteco

Nobody invests in something they do not understand, or with someone they do not trust, and Watteco asked for both at once: money and faith in a new model.

We built the brand from there: a short name, a clean-energy green and round shapes, none of a bank’s cold language. And we took it into a system, not a PDF: colour, type, icons and components with the same values on the website and in the app, in light and dark themes, so that anything coming from Watteco is recognised at once.

A neighbour who wants to invest 100 € and a town council handing over the roof of its sports centre cannot be told the same thing: they want different things and get cold feet for different reasons.

We built the site in Webflow with an entrance per audience (individuals, residents’ associations, shops, companies, investors and town councils), each with its own argument and call to action; the gallery of funded projects, with the capital, the investors and the power of each installation; the technology page; the app tutorials and all the legal documentation, in Catalan and Spanish.

The app does not support Watteco’s business: it is the business. And it had to make something simple that is not: pick an installation, put money in, understand the return it gives you and follow what it generates, when the person doing it has never invested before.

We designed the whole product, screen by screen: sign-up and onboarding section by section, the list of projects with how much each one has raised, the project page with the information the law requires (TIN, APR, years, investors) told in plain words, investing in three taps, subscriptions for putting money in every month without thinking about it, the sustainable-goods shop and the wallet: what you hold, what it has generated and which projects it sits in. Our team designs, theirs builds it in Flutter, and Figma’s developer mode hands over every measure and colour.