Show up on Google Maps and in local searches when someone needs what you sell, and turn that search into an appointment. For clinics, practices, firms and restaurants in Barcelona and any city in Spain.
Local SEO decides who shows up on the map and in the first results when someone searches for "physiotherapist in Gràcia" or "employment lawyer in Barcelona". It is the search with the most intent there is: whoever makes it needs the service and wants it nearby. For a business with clients in its own city it is usually the most profitable channel, and almost always the first one we switch on.
Categories, services, description, photos and posts, with the website link tracked to know how many appointments the profile brings.
A system to ask for them at the right moment and answer them, with the name of your service in them: it's what Google reads to decide which searches to show you for.
One page for each treatment or service and for each area you work in, written for that search and without duplicate content.
Name, address and phone identical on the site, the profile and directories, with the structured data Google uses to trust your business.
We started with Clínica Albareda while the walls of the new centre were still being painted: logo, website and, since then, SEO and local SEO. In 2025 it received 1,048 appointment requests from Google, 82% of all it receives, with organic traffic multiplied by 3.5 since 2022.
The case is published with its figures. The same work applies to any business its clients look for nearby.
Businesses that sell on value and whose clients search nearby.
The Clínica Albareda case: appointments from Google without paying for every click.
Patients looking for your specialty in your city, and a discreet first contact.
Lawyers, accountants and economists: local search is the front door for many of their clients.
The ones that don't compete on price: chef-led kitchens, boutique hotels. Showing up on the map with the reviews that prove it.
More and more searches like "the best physiotherapist in Barcelona" go through ChatGPT or Google's AI summary. GEO works to get you named there.
What GEO isMost local businesses treat their Google profile as a formality: they create it, upload four photos and forget about it. It is the shop window most people see before calling, more than the website. Treating it as a channel, with posts, reviews and measurement, is one of the most profitable things a business with nearby clients can do.
Marcel Garcia, founder of HAKI.
The work of showing up on Google Maps and in the first results when someone searches for a service nearby: the Google Business Profile, reviews, area pages and your business details across the web.
A neglected Google profile responds within weeks once it is put in order. Climbing the map for competitive searches takes three to six months.
The profile is enough to appear on the map, but the website is what turns the visit into an appointment and what Google uses to confirm you are relevant. Together they perform far better.
More than your direct competitors, and steadily: one review a month is worth more than twenty in one week. And they should mention the service, which is what Google reads.
Clínica Albareda, in Barcelona, received 1,048 appointment requests from Google in 2025, 82% of all it receives. The case is published with its figures: Clínica Albareda.
Yes. The office is in Barcelona, but local SEO works the same in any city: we work by video call with businesses across Spain.
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