Laura Jové

Before designing anything, we decided with Laura whom she would help: women with cycle, hormone, fertility and menopause problems who want the cause treated, not just the symptom, in online consultations. That niche orders everything else: the message, the pages of the website, the words they will search for.

On it we built the brand strategy and positioning — an ally who teaches you to understand your body, not one more clinic — and the identity: her own name as the brand, typography, colour and tone, the same ones you see today on the website, the blog and the ads.

The website had to work as a first consultation: explain a method almost nobody knows and turn doubt into a first appointment. We designed and built it in Astro, with Sanity as the CMS so Laura publishes on her own.

A page per problem — period pain, hormonal imbalances, fertility, first periods, menopause — the method step by step, and one call to action across the whole site: book a free 20-minute assessment session, scheduled straight from the calendar.

So the calendar would not depend on word of mouth, we launched Google search campaigns on the problems Laura treats: each ad lands on its page, and what counts as a conversion is the booked appointment, not the click.

The campaigns are managed monthly — search terms, negatives, ads, budget — and grow with the calendar: 246 appointments in 2025 and 339 from January to September 2026.

The women Laura helps search Google for exactly what is happening to them: "low progesterone how to raise it", "benefits of stopping the pill", "menopause fatigue". The blog and the glossary answer those questions in Laura’s voice, on a fast, well-structured site.

The site’s average Google position went from 30 to 8 between May 2025 and September 2026; a single article — how to raise progesterone naturally — passed 68,000 impressions in three months. Appointments from organic search have tripled: 51 in 2025, 151 so far in 2026.