Clínica Albareda
- Services
- Brand Identity, Web Design, Webflow Development, SEO
- Sector
- Health
- Year
- 2022
Results
1,048
Appointment requests from Google in a year
2025
3.5x
Organic traffic
2022 → 2025
82%
Of requests come from Google search
2025
Introduction
Dr. Daniel Albareda was opening his second centre in Barcelona with a reputation earned in the operating theatre and a schedule that depended on word of mouth. We started while the walls were still being painted: the new centre needed patients of its own from the first month and on Google the clinic was starting from zero. And part of what it does, regenerative medicine, cannot even be advertised on Google Ads: those patients only arrive if the clinic shows up when they search.
Before opening
Logo and website ready on opening day; break even in six months
Clínica Albareda was opening its second centre in Sants: advanced traumatology, regenerative medicine and rehabilitation under one roof. We arrived with the walls still unpainted: refined the logo for the new stage and designed a Webflow site with a page per specialty and one call to action on all of them: book an appointment.
No brochure site. Every page answers what a patient in pain is looking for and gives them the next step in one click, with the phone number and the form always in view.
SEO by treatment
Organic traffic ×3.5: from 18,000 to 64,000 visits a year
Nobody searches for a trauma surgeon by name: they search for "ozone therapy", "stem cell injection in the knee" or "knee replacement". And a good part of those treatments (regenerative medicine) cannot be advertised on Google Ads, so the only door is the organic result. We structured the site to win it: a page per specialty and per treatment, and a glossary of injuries that builds authority.
The ozone therapy page ranks in Google’s top four for "ozonoterapia": 214,000 impressions and almost 3,000 visits in a year from that one search. Organic, compounding growth: from 18,000 organic visits in 2022 to 64,000 in 2025.
Local SEO
Top 5 for "traumatólogo Barcelona" and 5,400 visits a year searching for the clinic
A medical centre is chosen close to home. The clinic’s Google Business Profile (services, photos, opening hours and the reviews of recovered patients) and the specialty pages work for whoever is looking for a trauma surgeon in their neighbourhood: "traumatólogo Barcelona", "urgencias traumatología Barcelona", "traumatólogo cadera Barcelona" rank in the top five.
The sign that it works: the clinic is now searched for by name. More than 5,400 visits a year come from people typing "clínica albareda", its reviews or its address into Google.
From visit to appointment
1,048 appointment requests from Google in 2025: 82% of them all
All the traffic in the world is useless if the patient doesn't take the step. Every page ends the same way: book online or call, with the reviews in view and the form measured as a conversion.
The result is more than a thousand requests a year that arrive without advertising: more than eight in ten come from organic search, and every year there are more than the one before: 223 in 2022, 1,048 in 2025.
In the client's words
“We met when the clinic was opening. They have accompanied us in the process of digital growth and have positioned us as a local reference in the services we wanted to promote.”
Daniel Albareda
Trauma surgeon and founder of Clínica Albareda
In short
A stable, predictable and scalable flow of patients that does not depend on ads.
Tools
WebflowFigma
Webflow
Figma
