Nuria Marco

Services: Web Design, Webflow Development, Marketing automations, SEO, SEM
Sector: Health

Introduction

Nuria Marco is a psychologist and clinical hypnosis specialist in Barcelona, twenty years in practice. She came with a Google Ads campaign that performed poorly: on taking the account over we saw the previous provider was doing next to nothing. And with one clear condition: no discovery calls, no calls of any kind. We had to attract, qualify and convince without anyone picking up the phone.

Google Ads

From an abandoned campaign to campaigns per problem, measured in appointments

La página de ansiedad: qué es, sus fases y cómo la trata Nuria, con la cita arriba

The account had run for years on a single campaign nobody touched, and the results went with it. On taking it over we saw the previous provider was doing next to nothing: no search terms, no negatives, not one conversion measuring what matters.

We rebuilt it from scratch: a campaign per problem (anxiety, trauma, the Madrid practice), brand protection, each ad to its own page and the appointment as the only conversion. It is managed every month, with budget and ads that follow the calendar.

Website and offer

A new website, a page per problem and an offer that explains itself

El método Nuria Marco explicado paso a paso: diagnóstico, conexión con el subconsciente, reeducación

La página de hipnosis clínica en Barcelona: qué es, señales de que puede ayudarte, cita y teléfono

The ads landed on a website that did not turn a search into an appointment, and the offer was not clear: what a visit includes, how many are needed, what it costs.

We designed and built the site again in Webflow: a page per problem (anxiety, depression, grief, phobias, OCD, trauma, psychosomatic issues, hypnosis for children) with what Nuria does, how, and in how many sessions; the method step by step; and the offer redone: a first visit, packs of 6 and 12 sessions with their price and payment options, bought from the page itself.

Nurturing without calls

Patients qualified and convinced without a single call

Nuria did not want discovery calls or calls of any kind. But someone had to qualify each request, explain the method, the offer and how to pay, and do it with the warmth of a consultation.

We built an automated flow that does it for her: whoever asks for an appointment fills in a prequalification form and Nuria sees whether she can help; if she can, they get a message saying the method can work for their case and explaining the offer and the payment options, with follow-ups if they go quiet. All of it written and timed to feel human: as if someone were looking after their case.

In the client's words

“Since I started with HAKI I have a longer waiting list, a more consolidated schedule and higher-quality clients. They are with me at every step of my growth as an entrepreneur.”