Be found by the people already looking for you: SEO measured in appointment requests and clients, not visits.
SEO is the channel that brings people already looking for what you sell, and the only one whose cost per client falls every year. For a business that sells something expensive, what matters is not how many visits it brings but how many end in a request. That is how we measure it, on any platform: Webflow, Framer, WordPress or a custom build.
Four fronts, always measured in clients.
Speed, indexing, architecture and structured data: a site Google crawls, understands and trusts, with no extra work for every new page.
The service pages, sector pages and guides your client searches for before buying, written to answer in the first sentence.
Links and mentions from media, directories and partners in your sector. No link farms and no shortcuts Google punishes months later.
Search Console, analytics and CRM connected, to know which searches end in an appointment or a sale, not just a click.
Classic SEO is the base. On top of it, two jobs with their own page.
You don't have to choose: they complement each other. But it pays to know what each gives before splitting the budget.
| Google Ads | SEO | |
|---|---|---|
| When results arrive | As soon as they go live | Between three and nine months, and they keep growing |
| If you stop investing | Traffic stops that same day | Rankings hold for months |
| Cost per client over time | Flat or rising, depending on competition | Falls every year as the content compounds |
| What it is best for | Validating an offer and filling the diary now | Building a channel of your own that doesn't depend on budget |
Clínica Albareda, a sports traumatology clinic in Barcelona, multiplied its organic traffic by 3.5 between 2022 and 2025. In 2025 it received 64,000 organic visits and 1,048 appointment requests from Google. Laura Jové, an online health practice, went from an average Google position of 30 to 8 between May 2025 and September 2026.
Both cases are published with their figures.
Technical, content and competition, with the searches that really bring clients in your sector, not the ones with the most volume.
Whatever stops Google crawling, understanding or trusting the site gets fixed before a single new page is written.
Pages and guides to plan, with links from sources your client also reads.
Requests, clients and cost per client from organic search, on the same page as every other channel.
The SEO that sells is not the one that brings the most traffic. I've seen sites with thousands of visits a month and no requests, because they ranked for people who wanted to learn, not people who wanted to buy. Before writing a line, we decide what your client searches for once they've decided they need someone like you.
Marcel Garcia, founder of HAKI.
Technical fixes show in weeks; content and authority take three to nine months. At Clínica Albareda organic traffic multiplied by 3.5 between 2022 and 2025.
It depends on how competitive your sector is and how much content is needed. As a project, we quote after the first call. Within a growth partner engagement, it is part of the 1,000 to 5,000 euro monthly base.
Yes. Webflow, Framer, WordPress or a custom build: technical SEO changes tools, not principles. If the platform limits what can be done, we tell you in the audit.
Both, each at its own pace: Google Ads brings appointments from the first month and SEO builds a channel whose cost per client falls every year. For a new business we usually start with ads while SEO matures.
In requests, appointments and clients, not visits. We connect Search Console, analytics and your CRM to know which searches end in a sale.
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