Brain Football

Services: Brand Strategy, Brand Identity, Web Design, Webflow Development, Systems, Full-Stack Development, Marketing automations
Sector: Sports
Year: 2022

Introduction

Brain Football trains young footballers in Granollers with one clear goal: reach more families without losing the quality of the service. But the tools did not keep up: no brand that matched what happened on the pitch, no website that told it, and no system to stop enrolments, bookings, orders and reports from going one by one through the team. They asked us for the whole project: the brand, the website and the platform that would make it work.

The brand

A high-performance brand that families carry on their membership card

La tarjeta de socio de Brain Football, con la nueva identidad

Brain Football had a reputation on the pitch, but the brand did not show it: it needed an identity that said high performance before anyone set foot in a training session.

We did the whole brand: positioning, visual identity (logo, colour, type) and its applications, from the “Use your brain” claim to the membership card. Everything that came after, the website and the platform, was built on it.

The website

A Webflow website that presents the academy and opens the door to everything else

La portada de la web de Brain Football en un portátil: "La academia más exclusiva para los jugadores más top"

The old website had aged and was no longer up to the new brand.

We designed and built the site in Webflow: the programmes, the Christmas, Easter and summer camps, how to sign up, and the entrance to the members’ area. It is the door to everything: a visitor gets to know the academy, and a member logs into their account from there.

The members’ area

Families enrol, book and follow their children from their own account

An academy runs on enrolments, bookings and last-minute changes, and every one of them went through the Brain Football team.

We built a members’ area on top of the website: each family has its account (Memberstack), adds its children, enrols them in classes, books sessions, sees the class history, reads the coaches’ reports, manages its orders and gets exclusive content. Every action travels to Airtable through Make and triggers the right automated email with MailerSend.

Operations

The whole business in Airtable: who comes, who is missing and who to win back

On the other side, the academy needed to see the whole business without opening ten tools: players, families, classes, bookings, orders and reports, and to know who was cooling off before losing them.

We set the whole operation up in Airtable, with interfaces built for the team: each family’s record, class planning, orders, the reports the coaches write and a layer of insights that answers business questions, for instance which families have not booked in a while, so they can be won back with a message before they are lost. Mailings to families go out from MailerLite.

In the client's words

“Our website goes beyond selling. Our customers can manage their orders, reports, support and much more. And we have absolute control over how our customers interact with us.”