Founder & Growth Strategist @ HAKI
I am an engineer, designer, strategist and curious entrepreneur. In an enthusiastic battle to optimize every process and improve every aspect of my life, I have found my calling to help organizations heal through strategic design focused on people. My dream is to catalyze the evolution of companies and inspire their leaders to build a brighter, freer and more prosperous future.
The acquisition systems I have built with my team, with the numbers their case pages publish. I only count the ones that can be checked.
We started while the walls of the new centre were still being painted: logo, website and, since then, SEO and local SEO. In 2025, 64,000 organic visits and 1,048 appointment requests from Google.
A practice built from scratch: niche, brand, identity, website, SEO and Google Ads. Today it has a full diary, five times more appointments a month and a 15x ROAS on Google Ads.
A psychologist in Barcelona who didn't want to make calls. We redid her Google Ads, her website and her offer, and built an automated nurturing flow that qualifies and convinces on her behalf. She fills her practice without making a single call.
Ten years of projects, from startups to multinationals: brand, website, SEO, ads and automation, almost always together.
First as Spora, since 2026 as HAKI: the same agency, based in Barcelona, working as growth partner to businesses that sell on value.
That is where the habit of treating acquisition as a system comes from: one constraint at a time, measured every week.
HAKI builds in Webflow and Framer, and automates with Make. The tools change; the system stays the same.
Signed guides, each with one real number, for those who want to understand the problem before hiring anyone.
The definition, the difference from traditional marketing and growth hacking, and the five numbers that measure it.
Agency, fractional CMO or growth partner, with the row almost nobody publishes: the price.
Webflow, Framer, local SEO, automation and how to show up in AI answers.
Businesses that sell something expensive rarely have a marketing problem. They have a system nobody designed: an inherited website, a few loose ads, word of mouth that works until it doesn't. My job is to design that system, run it and answer for its numbers. If I can't, I say so on the first call.
Marcel Garcia. Write to me on LinkedIn or tell me what you sell in the form: I read everything that comes in.
Next step
Tell us what you sell and how you win clients today. If it fits, you pick a day and time for a 30-minute discovery call with Marcel.
Get startedCookies
We use our own strictly necessary cookies and, only if you accept them, third-party analytics and marketing cookies. You can accept them, reject them all, or choose by category. Rejecting them does not affect how the site works. Read the cookie policy