Branding
Webflow Development
Performance MarketingLuka · 2022
Branding for a premium interior design studio
Luka is a commercial interior design studio focused on projects that seek to extract the essence of a commercial space and communicate it through textures and experiences. Founded by Gemma Gimeno, this studio needed a brand with which it could position itself and consolidate itself.
We held a brand strategy workshop that helped Gemma to bring out the most core values of the brand, and thus be able to generate a consistent brief for the naming phase.
Luka is a neologism that comes from the concept of Warm Light, and that evokes the feeling of comfort and security that a space designed by Luka can offer.
We create a style and an appearance and sensations that represent the proximity of the studio, its professionalism and at the same time the personality of its founder.